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Tuesday, August 23, 2022

Improve navigation experience by incorporating hyperlocal context


We know that time is important for both customers and you. It can be the difference between a successful delivery and a customer returning. Long wait times and missed arrivals are key factors. We have made substantial investments in our mobility service over the past year. These services enable seamless pickups and drops for drivers and consumers, as well as last-mile pickups.

Drivers and couriers now have access to updated hyperlocal data from our more detailed basemap. Your Android or iOS apps can now integrate Navigation SDK to show traffic lights along the route and offer more fluid zoom and camera controls. This combination creates an improved navigation experience which can reduce delivery failures and increase average delivery times.


Reduce last mile errors by using enhanced building context

We often depend on nearby businesses and buildings to help us navigate our daily lives. This is especially important for drivers who need to navigate the final mile of a trip, pick up riders or drop off orders. It makes it so much easier for drivers to see the exact location of the dropoff point. You can now highlight the location of the building your driver is heading. The driver can see the building numbers and outline of buildings during his turn-by-turn navigation. This helps to minimize last-mile errors and missed deliveries. The addition of highlighting which building the courier is heading to increases the chance of success in pickup and delivery.


DoorDash allows drivers to reclaim their time and keeps customers satisfied

DoorDash is a technology and logistics firm that started using our On Demand Rides and Delivery Solution to deliver their door-to–door services. To help address the unique challenges in the delivery industry, we worked closely with DoorDash's Product and Data Science Teams.

The time it takes for drivers to get to the customer in the last section of their drive was identified as one of the top challenges. The Google Maps Platform team has updated the following On Demand Rides and Deliveries solutions features to increase delivery times and decrease failed delivery rates:


  • By adding building numbers and outline to the map, you can increase driver context upon arrival

  • Road snapping logic improvement improves arrival notifications to provide better location accuracy and improved notification quality

  • Enhance map details and context with custom zoom and camera controls. This allows for a seamless transition during navigation.

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